The Petter Solberg effect.

[Inger Skramstad Jørstad]

Here in Norway, Subaru has increased its sales with 37% this year, mainly
because of the international racing success of Subaru rally driver and World
Champion Petter Solberg. There is currently a waiting list here for nearly
all Subaru models.

 

[mac]

that is exactly why they race. <G>

the saying in the USA is "race on Sunday, sell on monday"