TS owners get ready to upgrade ...bargain basement WRX introduced thanks to SAAB and GM

Discussion in 'Subaru Impreza' started by Ethan, Oct 19, 2003.

  1. Ethan

    Ethan Guest

    "Saab's first car built outside Sweden will be a Subaru-built version
    of the zippy Impreza WRX and could be priced as low as $20,000, says
    GM. "


    DAILY IN DEPTH

    Europeans March Downmarket, Subaru Goes Up

    Foreign automakers are rushing in to fill niches in their U.S.
    lineups, going up-market and downstream in the process. High-end
    players from Europe are leading the charge, says a Wall Street Journal
    (October 14) survey, by federalizing seven entry-level models in an
    open bid to challenge the Japanese and Koreans. Subaru, a long-time
    Japanese low-end player, meanwhile, is going upscale as it nears debut
    of a mid-size seven-seater station wagon off the Outback platform in
    2005.

    The European assault on the youth market will begin in 2004, when the
    Audi A3, BMW 1-Series, and Saab 9-2 all roll across the Atlantic.
    Influenced by the success of the MINI Cooper, the German and Swedish
    automakers will keep their new entries in the $20,000-$28,000 bracket.
    The 1-Series sedan will price under the 3-Series, which will surrender
    its role as BMW's entry-level vehicle. The Audi A3, already a popular
    seller in Europe as a hatchback, will have an MSRP of about $24,000
    and be positioned below the Audi A4.

    Saab's first car built outside Sweden will be a Subaru-built version
    of the zippy Impreza WRX and could be priced as low as $20,000, says
    GM. The Volvo S40 is a restyled edition of the current model and
    starts from about $25,000. In 2005, the long-awaited Mercedes Smart
    minicompact is coming Stateside from Brazil. A newly-designed
    four-door sedan will reach Mercedes dealers who sign special marketing
    agreements, like the BMW MINI Cooper arrangement. At the same time,
    Volkswagen will export to the U.S. updated versions of the Golf and
    Jetta in mid-teen price ranges.
     
    Ethan, Oct 19, 2003
    #1
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